Memories Are Made In Historic Downtown Lake Placid, FL Lake Placid Journal Plaza - Shops on Main Ave. Shopping, Murals, Dining and so much more... The Shops on Main are filled with great shopping, dining, sights and so much more. Enjoy a full afternoon of shopping, grab a bite to eat and take a walking mural tour. Grab a selfie in front of a mural or in our historic English phone booth. There are so many memories to be made on Main! The Journal Plaza Phase I is comprised of The Blueberry Patch, Good News Juice and Smoothie Café and Hometown Junk.