A 90-second campaign video features Adidas endorsers Patrick Mahomes ... to better understand how elite athletes manage pressure so that the company can provide tangible guidance to athletes at all ...

Athletes and brands have long shared lucrative partnerships, but in recent years, lifetime endorsement deals with companies like Nike, Adidas, and more have become the pinnacle of financial ...

Milwaukee Bucks guard Damian Lillard is joining an exclusive club with his new endorsement deal. Lillard is signing a lifetime contract with Adidas, according to Shams Charania of ESPN. The ...

In 2013, Adidas struck a deal with Kanye West ... in the Journal of Advertising Research found that celebrity endorsements from athletes can increase a brand’s sales by 4%.

A 90-second campaign video features Adidas endorsers Patrick Mahomes ... to better understand how elite athletes manage pressure so that the company can provide tangible guidance to athletes ...