Instagram is testing a limited-time monetization program called "Referrals" in the US.

Adam Mosseri, head of Instagram, took the stand during the FTC v. Meta antitrust trial.

The photo sharing platform is testing a program that will enable creators to earn $100 for every new user who they bring to ...

Instagram is offering some US-based creators as much as $20,000 to bring new users and traffic to its app, in a fresh bid to ...

Meta has launched a new incentive scheme to encourage content creators to drive traffic to Instagram, offering up to $20,000 ...

Cash incentives, new tools ... rolled out new tools and platform updates aimed at making Facebook and Instagram more creator-friendly. This included: These changes were designed to make the ...

Edits is positioned as a free, accessible alternative. To complement the launch, Instagram has rolled out additional creator incentives in recent months. These include high-value exclusivity deals for ...

Interestingly, this isn’t really part of the Instagram culture — but perhaps doubling the amount of space could create incentives to do this. The new feature begins rolling out globally today.