Effie Worldwide has released the 2024 Effie Index® (effieindex.com), the 14th edition of the annual global ranking that celebrates the most effective marketing around the world. Drawing from finalist ...

Top 5: McDonald’s, Dove, KFC, Samsung, O Boticário ...

Ronald McDonald’s journey from a local TV personality to a global marketing phenomenon is a testament to the power of effective branding and character development. The lovable clown has not only ...

McDonald’s global CMO Morgan Flatley has admitted the brand was “a little meaningless” to consumers back in 2019. Speaking at the Cannes Lions Festival of Creativity yesterday (20 June), she said the ...

While McDonald's has benefited from its global presence during the current ... farmers and suppliers to creating elaborate guerilla marketing campaigns. In Italy, it was a question of targeting ...

When chief financial officers and chief marketing officers collaborate well, it can boost top-line growth. This was the topic of a conversation I just had with McDonald’s global CFO Ian Borden ...

McDonald’s is a global brand that has been able to successfully localise its campaigns in Asia to build consumer trust and affinities by effectively tapping into culture. Regional marketing director ...

WARC US Commissioning Editor Cathy Taylor interviews Ian Borden, McDonald’s Global Chief Financial Officer, on building that relationship, advice for CFO-CMO collaboration, and what the impact of ...

In what the fast food giant is calling "a front-row seat to a new experience," McDonald's dropped a new meal which highlights iconic McDonald's menu items featured in film, TV, and music over the ...

Beauty creators are showcasing more products found on drugstore shelves in their social media content as economic uncertainty drives their audiences to cut back on unnecessary spending. McDonald ...

McDonald’s global same-stores sales fell for the first ... be providing broader value and boosting that message with better marketing. “Trying to move the consumer with one item or a few ...

Which foods can you try at the McDonald’s Global Menu Restaurant ... and assist in our marketing efforts.