Walmart has big ambitions to grow its digital ad sales while still focusing on its huge in-store reach. Ryan Mayward, head of sales, said that he's starting to create plans for brands aimed at ...

Walmart Inc. WMT is reshaping its growth strategy by doubling down on high-margin revenue streams — namely, advertising, ...

This could lead to better insights into consumer behavior, more effective advertising strategies and, ultimately, a more dominant position in the market. Walmart's advertising operation could ...

As consumers prioritize value in today’s cost-conscious retail environment, two retail leaders — Walmart Inc. WMT and The TJX ...

Walmart heiress' ad is prompting backlash against the retailer despite it not being associated with the company.

Profit Growth: Walmart's newer digital businesses, such as advertising and data ... better across the globe by leaning on global strategies and platforms. Rapid commerce capabilities are being ...

As consumers develop personal shopping agents that automate digital shopping tasks, Vasudev said Walmart is developing “new pathways” for agent discovery. These advertising strategies tailored ...

Walmart heiress ad placed in New York Times urges people to participate in nationwide "No Kings" anti-Trump protest.

"Walmart and Target are approaching their alignment strategies around newly acquired brands and partnerships very differently," Kelly Jo Sands, executive vice president of marketing technology at ...

Management said that store-fulfilled pickup and delivery, advertising, and marketplace were all growth drivers. The bulk of Walmart's phenomenal gains in the quarter came from households earning ...