Meta Platforms will begin testing ads on Threads with select brands in the US and Japan. This initiative targets over 300 million monthly active users. Image ads will be placed in the home feed during early testing.

Users will have several control mechanisms for managing ads, including options to customise, skip, hide, and report advertisements through their account centre.

Meta’s X rival Threads said Friday that it is now testing ads with select brands in the U.S. and Japan. Instagram head Adam Mosseri said that the company