Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

However, Death Stranding 2 is still a unique game with a lot of quirky elements gamers will have to wrap their heads around ...

State of play: New Balance hopes to become a top-three athletic wear brand worldwide, but it currently trails Nike, Adidas ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

New Balance, one of Flagg's top sponsors, is selling a "Flagg Day" t-shirt for the NBA Draft. And it'll cost you.

Treat work-life balance as a business objective in its own right and work it into your growth plan. That’ll ensure that any ...

Sure, Adidas Sambas are still going strong, but in Bieber's eyes, New Balances are the underdog shoe of the summer. Give your ...