Survey data reveals Gen Z—the cohort currently aged roughly 12 to 28—expresses greater comfort with non-monogamous ...

Dupes of luxury bags are trending on social media, a report from Plot found. Alternatives to Louis Vuitton and Hermes are ...

Gen Z tends to lack trust in the major institutions that previous generations expected to safeguard their futures.

The rightward shift among young Americans, particularly men and first-time voters, may be unique to the 2024 election.

It might seem that exposure to AI in college would ready young people for the rapidly transforming workplace, but the ...

Male graduating college students expected to earn $71,900 yearly in 2023. That number surged to $101,500 in 2025.

“Gen Z is the most marketing-literate generation we have ever seen. They are not just audiences; they are co-authors” for ...

As frozen food brands navigate the ever-evolving path to consumer attention, a clear generational divide is reshaping how ...

Feeling like they lack basic life skills, some Gen-Z members are enrolling in "Adulting 101" courses to resolve everyday ...

The lexicon surrounding money and wealth is changing, and it might sometimes sound like a different language. Find out what ...