Apple's iPhone 15 emerges as the top-selling smartphone of 2024, outpacing competitors with its impressive performance, camera quality, and user appeal.

Apple retained its position as the leading smartphone brand, although its shipments declined by 1 per cent to 225.9 million units. Samsung, which shipped 222.9 million units, also saw a slight 1 per cent dip but remained a strong contender in second place.

Apple iPhone 15 became to highest-selling smartphone of 2024 followed by the iPhone 16 Pro Max and iPhone 15 Pro Max, check details.

Apple's iPhone 15 led global sales in 2024, with Pro models close behind, as premium device demand drove a revenue rebound.

Apple's iPhone 15 was the world's top-selling smartphone in 2024, outclassing competition that is largely focused on capitalising on the steady rise of generative artificial intelligence in mobile devices,