Those estimates would yield a respectable debut, particularly given that Swag ’s week one numbers likely won’t include any physical sales. Justice, Bieber’s next-most-recent album, debuted at No. 1 on the Billboard chart back in 2021 with 154,000 equivalent units, including 30,000 physical sales.

Scooter Braun's review of Justin Bieber ‘s Swag is in. The surprise album that dropped Friday (July 11) is the pop star's most genuine work to date, says Bieber's former longtime manager - who noted he's been watching the singer's growth as an artist for nearly 20 years.