Texas responds to the new-look NIL space by partnering with a media and technology company to enhance athletes access to ...

The new agency is in collaboration with leading college sports marketing firm Learfield’s Longhorn Sports Properties.

A judge has approved a settlement to House Vs. National Collegiate Athletics Association allowing student athletes to be paid ...

Athletic directors from SMU, TCU and North Texas spoke with The Dallas Morning News about the NCAA’s $2.8 billion settlement ...

Toppin signed a deal nearing $4 million, per CBS Sports' Matt Norlander, to return to Texas Tech. Returning also meant he ...

Full details on the 18-team event, women's teams included, with more than $20 million in NIL money in Las Vegas this November ...

The NIL era of college sports is simply fascinating. Less than a decade ago, the thought of high school athletes being able ...

Texas A&M wide receiver commit Madden Williams has reportedly inked an endorsement deal with Adidas on Friday.

Colleges can pay athletes up to $20.5 million for the use of their NIL, but plaintiffs in the settlement are asking questions ...

Texas Longhorns' head coach Steve Sarkisian boldly explains what makes his program so enticing to some of the top football ...

Texas A&M Football Commit Wide Receiver Madden Williams Signs Early NIL Endorsement Deal With Adidas originally appeared on ...

New SEC school is gaining ground for the nation’s top linebacker, and Clemson’s approach to NIL may be put to the test.