Step away from that uBlock button, bucko-YouTube just slammed the door on its last big ad-blocker loophole, and the internet is having a collective “skip ad” meltdown. YouTube’s war on ad blockers ...

YouTube is stepping up its battle against ad blockers. Mashable reports that users across the globe have been left bewildered as they encounter an unexpected and unwelcome prompt warning them that ad ...

Google is trying out a new show of force to keep users from watching YouTube videos without ads. Some users are reporting that the company will allow access to just three videos before prompting to ...

For years, app monetisation discussions have focused on fill rates, eCPMs, and demand sources. But one critical variable has ...

YouTube is currently running what it describes as a "small experiment globally," warning users to toggle off their ad blockers and avoid being limited to only three video views. As first spotted by a ...