Block URLs with tracking code from search engine spiders. You can do this via the Robots.txt file, but you have to be very careful that you not exclude the URL without the tracking code as well.

Does URL capitalization really matter for SEO? Read on to learn more about URL capitalization and what should be considered from an SEO perspective. In SEO, there are many long-running debates ...

I’ll first discuss the basics of the display URL, quality score impacts and then showcase ways of testing display URLs. Display URL basics An AdWords display URL is the 4th line of your ad text.

One of things I love about Ars is the URLs to site content is the same on mobile or desktop. Most sites do an m.site.com thing, but removing the m. part can usually get you the desktop site. Some ...

No, short URLs, at least in the case of bit.ly, are about tracking the viral distribution of content, and that's pretty compelling for those of us in the content creation business.

Changing URLs just to shorten them or add keywords isn’t worth the upheaval in SEO performance that will come as a result, even when you use 301 redirects to minimize the damage.

As web developers, we all care about URLs. When Google complained about URL rewriting, many balked. We may work late to get everything just so, but URLs don’t matter a bit to most people. When I ...

A great way to start would be to make URLs visible again, to let people see the infrastructure they’re living in. Perhaps it’s time for some pro-URL sloganising: Beneath The Shorteners, The Web!

To take a leaf out of ValleyWag's book, It pays to be attractive, even for URLs! I was doing research for the O'Reilly book I'm co-writing and came across some gushing posts about URLs.

Final URLs will need to match the domain of your display URL or your ad may be disapproved. According to Google, your final URL can still contain redirects within that domain.