PLANO, Texas, June 20 /PRNewswire/ -- Wooden rackets at Wimbledon? Leather helmets on the gridiron? High tops on the running track? Today's athletes wouldn't think of using such outdated equipment.

NEW YORK Cadbury Schweppes is preparing a major national launch for Accelerade, a sports drink that will attempt to penetrate a category long dominated by Gatorade. The product will be supported by a ...

Cadbury Schweppes is breaking a $50-million "Sweat smarter" marketing campaign at the end of May for its Accelerade sports drink. The ads tout Accelerade's promise of providing superior endurance for ...

NEW YORK, June 22 (UPI) -- An endurance runner covered a distance greater than five marathons over 24 hours to help kick off the introduction of a new sports drink. The launch of Cadbury Schweppes ...

The maker of the sports drink Accelerade, PacificHealth Laboratories, is teaming up with food ingredients gaint Cargill, in order to launch its beverage in a ready-to-drink form. PacificHealth ...

When I began training last year for my first marathon, my running partner Dave Freedholm, an experienced amateur distance runner, impressed on me the need to vigilantly avoid dehydration. His drink of ...

MATAWAN, N.J. PacificHealth Labs on Monday remained positive behind its launch of Accelerade RTD, despite comments from distribution partner Cadbury Schweppes Americas Beverages that the initial ...

PacificHealth Laboratories has unveiled an ambitious marketing and promotional programme to support its Accelerade sports drink and Endurox R4 recovery drink brands in the US. PacificHealth ...

Saddleback has become official UK distributor for Accelerade Sports Drinks. Accelerade – manufactured by Pacific Health Labs – was first introduced to UK retail last year in selected bike shops, but ...