Marketing Profs this week wrote an article that says that real-time bidding is ushering in the eara of "lean" marketing for dispaly advertising. What exactly is "lean" marketing, though? According to ...
The delegation is composed of many leading brands in China, such as Tingyi Holding Corporation, China Life Insurance Company Limited, Coo8 and Red banana. Advertisers have showed great passion about ...
Citations: Waisman, Caio, Harikesh Nair, Carlos Carrion. 2025. Online Causal Inference for Advertising in Real-Time Bidding Auctions. Marketing Science. (1)176-195.
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