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One of the most powerful uses of AI in auto insurance is risk assessment. Traditionally, insurers used broad categories like age, ZIP code, and driving history to estimate risk.

McKenna Auto Group, which has eight dealerships in California, activated Brooke in September 2021 after the group's BDC experienced turnover and dropped to two full-time employees.

One of the most powerful uses of AI in auto insurance is risk assessment. Traditionally, insurers used broad categories like age, ZIP code, and driving history to estimate risk.