Amazon has undergone a major aesthetic overhaul, combining over 50 sub-brands to form one unified brand identity. Spanning 15 global markets, Amazon's new branding is a concise and considered update ...

Caitlin O'Kane is a New York City journalist who works on the CBS News social media team as a senior manager of content and production. She writes about a variety of topics and produces "The Uplift," ...

On Tuesday, March 2, Tech Times reported that Amazon secretly tweak its newest logo into something that looks less "Hitler." A lot of social media users found the first design to be controversial ...