Apple is expanding the capability of its In-App Purchase framework with a new retention messaging API. This means, for the first time, developers will be able to show offers to users when they go to ...

Apple is overhauling the App Store with new subscription tools, personalized recommendations, and marketing features that give developers more ways to attract customers and grow their businesses.

Apple announced cross-developer bundles, group subscriptions, volume purchasing, and AI-driven discovery tools for the App Store at WWDC 2026. Apple announced a sweeping set of changes to the App ...