Apple is reportedly adding support for enterprise accounts, but in a way that extends beyond its current OpenAI partnership.

Apple has already seen the demand for ChatGPT for Enterprise, which OpenAI says now has over 5 million business customers.

MacRumors last month revealed an upcoming Support Assistant feature in the Apple Support app, and now there is further ...

We've been seeing signs of an upcoming chatbot-based support feature in the Apple Support app, and it turns out it's already ...

Apple has begun rolling out an AI-powered chatbot called Support Assistant within the Apple Support app to select users. This ...

Apple is reportedly working on a generative AI-powered chatbot designed to enhance user experience within its Apple Support app. According to a recent report by MacRumors, code found by ...

But if you scroll down, you'll see options to contact Apple support. Choose to chat via iMessage if you have a working iPhone, iPad, or Mac, or to call Apple if you have a phone.