Not all clicks are equal. A repeat buyer, a first-time visitor and a lapsed customer should be treated differently.

Rotten Tomatoes’ parent company Versant is denying any tampering is going on with the “Melania” audience scores on the review ...

Bridgerton season 4 is here, but audience seems less thrilled about it than past seasons so far, as it has the series' lowest ...

Last week we took a look at the audience demographics of two of the most well-developed franchises (Marvel and Star Wars), as well as how a single long-running franchise changed over time (Mad Max).

Look no further than Rotten Tomatoes to see how big America's cultural political divide has grown.

Audience analyst Dave Sullivan has been trying to “sound the alarm” about public radio’s declining cume ratings, a key metric for station fundraising and sustainability. The average weekly cume for ...

Speaking virtually can be an enormous challenge if you want to inspire your audience. After all, listeners don’t receive the usual visual cues from a virtual speaker, nor do they hear the presenter’s ...