That’s kind of what augmented reality, or AR, is all about. It’s not about escaping to a totally new digital place like virtual reality (VR) does. Instead, AR adds digital things to the world you ...

Augmented reality has penetrated into various sectors like education, manufacturing, retail, and healthcare. It was often overlooked in the sports domain by businesses as well as consumers, yet not ...

While augmented reality (AR) may seem like sci-fi jargon, and associated with expensive, experimental devices like the Microsoft Hololens, in fact, augmented reality is widely available, and has been ...

Augmented reality (AR) can add value, solve problems and enhance the user experience in nearly every industry. Businesses are catching on and increasing investments to drive the growth of augmented ...

A technological innovation is revolutionizing one of the oldest professions in the world. Augmented reality has just broken onto the scene and has already been transforming civil construction. The ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...