If you’re a business to business company, have you recently taken a good, hard look at your business communications? Have you especially looked at your email marketing through the eyes of your ...

In the competitive world of B2B marketing, staying ahead requires innovation and adaptability. Advanced tools play a crucial ...

Answer: MarketingProfs.com contributor Jason Kassel is well aware of the importance of e-mail marketing in B2B communications. In one of his articles, he writes: More than half the nation, 143 million ...

From programming supported by artificial intelligence to real-time survey tools and automated emails, technology is the backbone of modern B2B marketing campaigns. These solutions allow companies to ...

The results are in from Forrester’s 2023 B2B Brand and Communications Survey. In our annual survey, we ask marketing and brand leaders about their anticipated budget changes in 12 program and ...

In a world awash with information, clarity in communication can be the key to B2B marketing success. Steve Woodruff, who has 3+ decades of experience in sales, marketing, and consulting, shares his ...

The discussions were varied but it all boiled down to the same conclusion: The time has come for B2B marketers to adjust their mindset. We are no longer sellers to our clients, but partners that ...

‘Vonage is an iconic brand. But we want to signal a bold, new direction for the company so people understand what we do today -- B2B communications -- and how we are going to evolve in the future,’ ...

Great solutions are often complex by nature. Great messaging shouldn’t be. The B2B world is teeming with sophisticated solutions built for intelligent buyers, and in a misguided effort to explain that ...

Opinions expressed by Entrepreneur contributors are their own. Companies today are spending a fortune on content to attract new customers. Businesses that sell primarily to consumers (B2C) in ...

Businesses that sell only to other businesses (B2Bs) have ventured past the cozy confines of LinkedIn and other professional networks to foster deeper connections with the companies that comprise ...

The global B2B telecommunication market revenue was US$ 53.3 billion in 2021. The global B2B telecommunication market revenue is forecast to reach US$ 181.39 billion by 2030, growing at a compound ...