When people are shown a spiky shape next to a rounded one and asked which shape is called "kiki" and which one is "bouba," people from all kinds of cultures overwhelmingly associate "bouba" with the ...

To humans, some words seem to fit better with sharp shapes or round shapes – and the same seems to be true for baby chicks. Research has shown that people tend to associate the nonsense word “bouba” ...

From lullabies to white noise, the sounds surrounding your baby can do more than soothe—they can support brain growth, language skills, and healthy sleep habits. New research shows that rhythmic and ...

A surprising new study shows that baby chickens react the same way that humans do when tested for something called the "bouba-kiki effect," which... Baby chicks link certain sounds with shapes, just ...