Barbie has turned the entire world pink through its epic marketing campaign and overall unique storyline! Director Greta Gerwig ensured that her film would include countless references to the iconic ...
With the Oscar-nominated ‘Barbie,’ Mattel has arrived in Hollywood. What’s next for the toy company?
Before the “Barbie” movie was released, the Barbie brand already had a 99% rate of global brand awareness, selling more than 100 dolls every single minute, according to Mattel. For the past two years, ...
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