There are only a handful of certainties in bass fishing. For example: When you ask someone if they can throw a baitcaster and hear: “You mean the one with the button?” That’s a hard “no.” Equally ...

As a long time creative marketing professional, I couldn’t help but see the news of Pantone’s 2025 color of the year, Mocha Mousse. But as an even longer time bass angler, I couldn’t help think I’ve ...

If you’re interested in learning how to fish a chatterbait, then you probably already have some basic knowledge about this effective bass lure. One of the more revolutionary baits to come along, Z-Man ...

Cold temperatures and short days make bass, and bass anglers, lethargic. But hardy souls who brave the elements are rewarded with the biggest bass of the year. During winter, bass are looking to eat ...

I don’t necessarily think it’s true of all bass pros, but historically more than a few of them would tell you they were catching their fish on a chartreuse cigarette butt if that’s what they were ...