If you watched the Super Bowl on television this year, or the 40th-anniversary celebration of Saturday Night Live on NBC, you probably saw a really obnoxious Budweiser beer ad aimed squarely at ...

Years ago, there was a commercial where people were shown grimacing with a “bitter beer face” after taking a sip of “bitter” beer. This was a reference to the rise of dank, piney, and very bitter IPAs ...

Although most beer consumers can distinguish between different bitter tastes in beer, this does not appear to influence which beer they like. It seems they just like beer, regardless of the source of ...

Food writer Jennifer McLagan has spent the past few years trying to win home cooks over to the ingredients they fear. She's written a cookbook on fat, one on bones and one titled Odd Bits: How to Cook ...

It’s difficult to pinpoint exactly when the rise of the microbrew began, but one thing is for sure: across the country, from Portland to Philadelphia, brewing beer has become not only a popular hobby, ...

Despite the name, Blimey That’s Bitter has nothing in common with the traditional British India pale ale style. The brewery’s owners are originally from the United Kingdom, but, as one of their ...

Science and beer are never far from each other, and nothing has underscored the relationship between brewer and science quite like the latest collaborative effort at Deep Brewing Company. But, before ...

What can your beer of choice reveal about your personality? Quite a lot actually, according to a new study from Penn State. Researchers discovered that people who like to take risks and seek out new ...

The word bitter can make some of us wince. In conversation, we talk of "a bitter pill to swallow" or "bittersweet" memories. But if you're puzzled by the bad emotional rap on bitter — perhaps you even ...