Traditionally, innovation and inspiring people to think differently occur in-person during “brainstorming sessions.” It’s an assumed truth that if you need to really stretch and create, nothing beats ...

The origin of the term we commonly refer to as “brainstorming” was first introduced by Madison Avenue advertising executive Alex Osborn and published in his 1953 book, Applied Imagination: Principles ...

Focus on questions, not answers, for breakthrough insights. by Hal Gregersen About 20 years ago I was leading a brainstorming session in one of my MBA classes, and it was like wading through oatmeal.

An electric utility in the northwestern U.S. had problems with ice building up on its power transmission lines during the winter. The company had to send linesmen out to climb the pylons that held the ...

It was Alex Osborn, a 1960s advertising executive, who coined the term brainstorming. He passionately believed in the ability of teams to generate brilliant ideas, provided they follow four rules: ...

One way creativity can apply to every situation faced is to make a protocol of running a problem through a filter of crashing disparate influences. If everytime we are faced with a problem and two or ...

Ideas are fragile–they’re easily shattered by snubs, smirks, and scorn. And brainstorms are equally delicate. The wrong words at the wrong time bring brainstorming to a screeching halt. The function ...