As part of the updated brand identity, Japanese illustrator Satoshi Hashimoto created an illustration of William Stout Architectural Books’ storefront that can change with the seasons. (Courtesy ...

Discover the essential elements and proven strategies to build a compelling brand identity that forges lasting connections, inspires loyalty and drives business success in a dynamic and competitive ...

Building a strong identity for your brand on social media is a crucial part of a modern business strategy, particularly in a landscape dominated by digital interactions and online networking. However, ...

Neeha Curtis is Chief Communications Officer of Jugo. Every touchpoint with the target audience, from marketing campaigns to virtual events, serves as an opportunity to reinforce brand identity. In ...

Brand identity is the foundation of your business, from the conceptualization of your services and products all the way to marketing. Before you can create an effective marketing, SEO, content ...

Branding might not be your first priority, but neglecting it can hurt your startup. A strong brand identity early on sets the stage for marketing success. Building a strong brand identity early on ...

When approached in the right way, employee engagement can have a significant impact on your overall brand identity, ensuring that company values are lived and demonstrated in both customer-facing and ...