Brand personality is the set of human traits associated with a brand. It helps a business connect with its target audience on an emotional and personal level. Brand personality not only influences ...

In today’s crowded market, having a unique brand helps businesses stand out. This is where your unique brand personality can be essential in telling your brand story and how impactful your marketing ...

Even with your offer, pricing and marketing strategy in place, your business may still fail if it lacks a strong brand personality. An established brand character makes you more memorable and helps ...

In the lead up to next week’s D&AD Festival, Katie Ewer will be looking at what makes great writing for design in a series of blog posts. Katie is part of the 2016 jury for Writing for Design. First, ...

You’ve met them at parties: people who are charismatic and have magnetic personalities. They exude that certain something — like authenticity or humor — and engage in a well-balanced cadence of ...