Businesses rebrand for various reasons, including growth and new market outreach. Learn how to begin rebranding and what ...

Now, AI has disrupted the whole process. Today, brand consultants feed AI vast datasets, social listening signals, customer ...

I’ve seen the same story play out time and again. Ahead of a company merger, marketing and communications teams work around the clock to merge two brands and prepare them for launch on day one. Then, ...

The first strategy is commonly known as a house of brands. In large markets, companies often launch many small brands to gain visibility in search engines and push out competitors. Alibaba is a good ...

Recalibrated, iterated, call it what you want. Every personal, professional, or corporate strategic plan needs consistent focus and, at times, course adjustment. A strong brand needs to be codified ...

Enhance your ability to build and manage brands to drive profits and growth. Engage with world-class faculty to craft a powerful, long-lasting brands driving business growth. Access the latest ...

Branding in the tech industry goes beyond visual elements. It involves creating a meaningful identity that resonates with the audience, inspires loyalty and differentiates the company from competitors ...

Branding is an ongoing journey, but many restaurant operators think of it as a one-time effort — something to check off a list before opening day. The effort put toward branding should never be static ...

Writing the second edition of Aaker on Branding 11 years after the initial edition has led me to reflect on how branding has changed over that time span. Although... much of the fundamentals are the ...

Cavco Industries, Inc. has announced a strategic brand alignment to strengthen its presence in the affordable housing market and enhance the homebuying experience as it marks its 60th anniversary. The ...