Universal Analytics is being sunset, and everyone is rushing to migrate from UA to Google Analytics 4 (GA4). In this guide, we’ll help you migrate your custom events and walk you through how to set up ...

Marchex, which can harness the power of AI and conversational intelligence to drive operational excellence and revenue acceleration, announced a partnership on Tuesday with DealerOn, a leading ...

An overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each. Google Analytics 4 (GA4) rebuilt the platform from the ground up with a ...

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

This post was sponsored by CallTrackingMetrics. The opinions expressed in this article are the sponsor’s own. Did you know 92% of all customer interactions are from phone calls? And very few know how ...

Google has removed the call tracking feature from Google Business Profiles. Supposedly this was a very buggy feature that would not work well and sometimes send calls to the wrong number. Ben Fisher ...