LONDON — Major beauty brands are changing how they describe whitening and lightening skin-care products, but is that what the consumer wants in China, the category’s largest Asian market? “I will ...

A Chinese influencer has come under fire after a video resurfaced of her teaching others how to darken their skin with makeup. The video, which runs for nearly six minutes, shows Suzy using multiple ...

The last decade in the U.S. has seen a fast progression of Asian culture diffusion. Journalist Julia Hollingsworth cited Susanna Lin in her CNN article, who said, “The growing interest in East Asian ...

A popular Asian beauty boutique will soon debut several new locations across the United States, which includes a new store ...

The Rani Glow, a multi-brand platform e-commerce site that showcases the best of South Asia beauty, is braving the US market despite the uncertainty of Trump’s reciprocal tariffs. In October of 2024, ...

You might be aware of age-old beauty hacks from different parts of India. But do you know that there are many Chinese beauty secrets that can help you achieve the best skin ever? Here are 7 Chinese ...

I’m a beauty journalist of over 15 years, and I’m South Asian. Yes, two very separate identities, but the two are linked inextricably. Being South Asian, and growing up as a second generation Indian ...

You know those scenes in anime where magical girls like Sailor Moon and Tokyo Mew Mew transform into a superhero? That’s how I feel when I do my C-beauty routine. As a teenager I started wearing ...