How consumers define ‘clean label’ is expanding beyond ‘simple, easy-to-understand ingredients’ to include questions about the safety of some long-used ingredients and processing techniques as well as ...

In a sweeping change for the nation’s largest retailer, Walmart U.S. will eliminate synthetic dyes along with 30 ingredients from its private food labels. In-house brands Great Value, Marketside, ...

1% in 2025. Honestly, those numbers tell us something powerful about where consumer preferences are heading right now. When asked about the fastest-growing consumer demand in food products, 50% of ...