Before you sign a lease, pressure-test the idea. Get barista experience, take classes, frequent local coffee events, and run a pop-up to validate demand. Build a mission-driven plan with experienced ...

Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. Creating a business plan is a critical first step for any ...

Coffee is a popular drink that many aspiring business owners want to tap into. And while it can be lucrative, especially in high-traffic areas or with a strong brand, it’s not a guaranteed cash cow.

The owners began their businesses with no college degrees and 100 percent grit. A visit from the TikTok food critic Keith Lee also helped. By Mercedes Lilienthal This article is part of a series on ...

Julie Wolfson is a writer and arts educator living Los Angeles who focuses on telling stories about the creative process. She has covered the world of coffee visiting farms, roasteries, and cafes ...

Is opening a coffee shop worth it? Advice from the pros who have risked it all. Before you sign a lease, pressure-test the idea. Get barista experience, take classes, frequent local coffee events, and ...