After a century-long pitched battle with billions spent on advertising, taste tests, reformulations and several spectacular marketing blowouts, the Cola Wars appear to have fizzled out. For sheer ...

Both Coca-Cola and Pepsi can trace their origins back to the 1890s, and the two sodas seemed to be able to peacefully co-exist until nearly a century later. But in the 1980s, the companies began ...

Sony has purchased the film “Cola Wars,” focused on the intense rivalry between competing soda companies Pepsi and Coca-Cola, TheWrap has learned. The exact amount of the deal was not disclosed, but ...

When JWT Delhi launched Pepsi’s ‘Youngistaan’ campaign in 2010, Titus Upputuru was a creative director at Ogilvy. He recalls how his agency immediately came up with another campaign for Sprite within ...

Cola Wars will follow in the footsteps of films telling the behind-the-scenes stories of products with significant pop cultural impact, such as Amazon’s Ben Affleck starring which told the story of ...