New wireless carriers show how retail consumer segmentation is shifting toward identity, behavior, trust, and affiliation, ...

AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...

Mass-market retailers such as Macy’s, Target, and Dollar General have underperformed, reflecting ongoing consumer caution and a shift toward value among lower-income segments. Our same-store sales ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

Consumer searches for supplement legitimacy increased 26% year-over-year as transparency becomes central purchasing criterion ...