Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

Many shoppers fear higher costs and trade uncertainty and plan to reduce spending on extras. McKinsey finds that half of ...

The head of Conagra Brands on Thursday revealed a "likely temporary" behavioral shift the company has observed from grocery shoppers in recent months. During Conagra’s fourth-quarter earnings call, ...

Over the past few years, marketers have taken note of some significant changes in how consumers behave when making purchasing decisions. These shifts, driven by factors such as technological advances ...

Anne Jarry is director of marketing at Selligent Marketing Cloud. There is no doubt that, in the past year, changes to consumer behaviour have occurred faster and more extreme than ever before.

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...

Washington's cannabis market spent the better part of its first decade as a capitalist's dream industry. It just kept growing, year after year. Then in 2022, something changed. Sales dropped by 8 ...

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...