The perceptions consumers have of a business and its products or service have a dramatic effect on buying behavior. That's why businesses spend so much money marketing themselves, honing their ...

Consumer problems of low-income, inner city residents may be the result of both poor performance by marketing institutions and lack of buyer skills and motivation. Although solving these problems ...

We’ve all heard the phrase, “Perception is reality.” Nowhere does that hold more true than for marketers trying to drive awareness, consideration and purchase of their products and services. The ...