Consumer Reports investigation uncovers Kroger’s widespread data collection of loyalty program members to create secret shopper profiles Investigation reveals that profiles can be inaccurate and may ...

Manish Sood is CTO, Founder and Chairman of Reltio, a provider of cloud data services used by enterprises to create rich customer profiles. The economic shock and social restrictions brought on by the ...

Doug Bonderud is an award-winning writer capable of bridging the gap between complex and conversational across technology, innovation and the human condition. Personalization is now a priority for ...

Most customer experience initiatives falter because they think it’s only about the customer and the data is an afterthought. If the notion of a rich, reliable customer profile has existed for decades, ...

CRO of 6sense, taking the guesswork out of efficient revenue growth with the power of AI and insights to uncover buyers already in market. It’s been a wild ride for B2B sellers and marketers recently.

To create successful growth strategies, relevant marketing campaigns and products that deliver real value to your customers, you must first understand your customers. Doing that requires studying them ...

Hightouch’s new AI-powered identity resolution service lets marketers ‘toggle’ confidence levels for more precise or broader reach – all within their own data warehouse Marketers frustrated by ...

Opinions expressed by Entrepreneur contributors are their own. Getting a leg up on competitors in the B2B world happens at the very beginning of your marketing campaign: when you’re crafting your ...