Getting the best out of a content creator partnership for social search starts with a strong brief. Without clear, actionable guidelines, even the best creators can miss the mark, leading to off-tone ...

Influencer-marketing agencies use "creator briefs" to communicate campaign expectations. For a Bed Bath & Beyond campaign, the agency Mocean sent three micro influencers creator briefs. The three-page ...

Overview:   AI enables teams to speed up content creation while cutting costs and production time.Smart use of artificial ...

My great grandmother Michaelena always told me when I was growing up as a young boy, “Gerry, if you want better content, then you need to figure out a better way to ask for it!” Little did I know that ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...