We’re no longer in that phase where everyone was saying, “Video is blowing up.” Nope. Video has blown up, and it’s here. It’s there. It’s everywhere. These days, audiences expect and demand video ...

Do you have a framework in place for your content strategy? In other words, do you have your plan mapped out from A to Z? Have you answered all the most important questions necessary to building your ...

This week’s Ask an SEO question comes from Zahara: “What metrics should small businesses actually care about when measuring content strategy success? Everyone talks about different KPIs, but I need to ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Welcome to the C-suite. If you’re looking for the decision-makers and executives to pitch ...

In the fast-paced and competitive world of B2B marketing, an innovative approach is required to stay ahead of the curve. Although many companies aim to be a one-stop solution for all customers by ...

Consumers are an inquisitive lot. They seek out the best prices, look for new recipes, explore options for travel destinations, find doctors and new restaurants and bike trails and they use search ...

As most social media marketers know all too well, content in the social space is continuously evolving. Among the most intriguing and increasingly popular evolutions is ephemeral content, or content ...

In a note to editorial staff, Meg Nesbitt Brennan, Vice President, Content Business Strategy and Operations, made the following announcement: I am happy to introduce a new team member to support the ...

Office: Discovery 2, room 128 Email: [[kmccluskey]] Phone: 757-221-6418 Duties: Oversees the newly created Content & Strategy Team within the University Communications department. Responsible for ...