Like Shakespeare (featured image) famously wrote in Hamlet, to be or not to be in a CDP sense is a big marketing technology conundrum.

Alluxio also reported new customer wins across multiple industries and AI use cases, including model training, model ...

San Diego-based Tealium introduces CloudStream, a unified solution that eliminates data duplication while connecting real-time collection with cloud activation.

Vendors sell composable architecture as plug-and-play. The reality? Success requires strategy, dedicated teams and ongoing ...

The AI-Powered Customer Experience You're Missing I’ve seen organizations that have successfully unified their data architecture, the transformation is remarkable.

Organizations need new technical solutions such as customer data platforms (CDPs), journey orchestration engines and unified analytics dashboards while simultaneously adopting a fresh mindset.

On Tuesday, mar tech company GrowthLoop announced the launch of its new customer data platform, called The Loop.

Platforms must match workloads to optimal processing methods while maintaining data access, governance, and resource efficiency. Consider text analytics on customer support data.

Orbee, a provider of automotive data management middleware systems, has been selected by Holman as its customer data platform provider. Orbee said its platform will allow Holman to turn customer ...

ATLANTA--(BUSINESS WIRE)--MessageGears, the only warehouse-native customer engagement platform built for enterprise brands, today announced its evolution into a full data activation and engagement ...

Twilio, the customer engagement platform that drives real-time, personalized experiences for today’ s leading brands, kicked off its user conference, SIGNAL, with a preview of its next ...