The estimated value of each customer can play an integral role when making business decisions, such as whether to invest more in customer acquisition or retention. That said, customer lifetime ...

Why CLV is an important figure to measure, and how to calculate it using basic customer data.

In this model, customer success teams are best positioned to implement proven processes and effectively lead cross-functional teams to add value at every customer touchpoint and increase retention ...

The product-aligned operating model has gained traction over the past few years as organizations seek more agile and customer-centric ways of working.