The estimated value of each customer can play an integral role when making business decisions, such as whether to invest more in customer acquisition or retention. That said, customer lifetime ...

The product-aligned operating model has gained traction over the past few years as organizations seek more agile and customer-centric ways of working.

In this model, customer success teams are best positioned to implement proven processes and effectively lead cross-functional teams to add value at every customer touchpoint and increase retention ...

CROs and many company leaders know that establishing value with every customer and prospect produces a strong, long-term partner relationship instead of the traditional vendor-customer model.

This research seeks to better understand how an organization-related employee perception and job attitude may influence organizational members to ethically create customer value. Specifically, it is ...

The results suggest that ethical climate negatively affects ethical ambiguity and salespeople's commitment to providing superior customer value, while ethical ambiguity negatively affects commitment ...