LEGO has revealed the next level of bricks as they debut their new SmartBrick sets, which all bring life to your sets ...

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...

Lego unveils Smart Bricks featuring NFC tags, Bluetooth mesh and motion sensors in Star Wars kits, detailing privacy notes ...

Lego will soon release the first wave of its new interactive SMART Play sets, starting with three Star Wars sets that launch ...

I was one of the first to play with the new Lego Smart Brick technology, and I'm convinced that it will delight people of all ...

LEGO is set for its biggest transformation ever with the launch of LEGO Smart Play – a new interactive technology that will ...

Star Wars is embracing the Dark Side with the release of a premium Darth Vader action figure. The latest collaboration between Lucasfilm and action figure makers Sideshow is part of the latter's ...

It’s a very safe bet that LEGO will have a major new Star Wars set or two up for grabs as part of the May 4th / Star Wars Day celebrations, especially since 2024 marks the 25th anniversary of their ...

The LEGO Star Wars: Rebuild the Galaxy Disney+ special brought Darth Jar Jar to life. Fans could not have expected to see this most cherished theory about Jar Jar being a secret dark side agent evolve ...