adexchanger

Ad Tech Companies Should Heed The FTC’s Warning About Hashing

A hash is kinda trash. Or, more precisely, not only will hashing data not anonymize it, but regulators, including the Federal Trade Commission, consider hashed identifiers to be personal information.
JD Supra

Is it possible for data that has undergone salted-hashing to still be considered “personal information?”

“Salting” refers to the insertion of a random value (e.g., a number or a letter) into personal data before that data is hashed. Whether personal information that has undergone salting and hashing is ...
The Business Journals

Password hashing does not guarantee that your data is secure

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Business Line

Hashed personal data can still be reversed at scale, security firms warn

Across industries, a practice long treated as “privacy-safe” is coming under renewed scrutiny: the widespread sharing of hashed customer identifiers. Once assumed to protect personal data, hashing is ...
JD Supra

Is it possible for data that has undergone hashing to still be considered “personal information?”

Hashing refers to the process of using an algorithm to transform data of any size into a unique fixed sized output (e.g., combination of numbers). To put it in layman’s term, some piece of information ...