The use of personal data to target minors, combined with opaque algorithms and engagement-driven design, has heightened fears ...

OnAudience (www.onaudience.com), a global data provider specializing in data-driven audience solutions which gathers data from over 200 markets, today announces its new partnership with Amazon Ads, ...

Advertisers and their agency partners are well-versed in assembling audiences based on who they want to reach. Yet effective audience composition isn’t simply about deciding who is ideal; it’s also ...

Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

OpenAP, the data-driven, data-matching platform for publishers, has now expanded the number of platforms it will serve. What -- if any -- specific effect this will have on the marketplace going ...

Paula Chiocchi is CEO of Outward Media, Inc., a provider of B2BC contacts, with email and digital IDs, that drive business growth. B2B marketers are swimming in data, yet many still struggle to ...