Social norm interventions are widely used to foster residential resource conservation. Now researchers have shown that the effectiveness of providing information about others’ energy use alongside ...

Globally, tobacco smoking is still the most important preventable risk factor for chronic disease 1. Smokers usually start during adolescence when the influence of social norms on behavior is most ...

In the last article, we evaluated why people follow the crowd—and when that may or may not be a good strategy for personal decision-making. In that evaluation, we discussed how individuals often look ...

Norm perceptions – what one perceives as ‘normal’ – differs between both individuals and groups of consumers, including when it comes to meat consumption. One’s meat consumption habits can affect ...