Social media use is widespread and continues to grow. The most popular social media site, Facebook, is used by 68% of Americans and the average American spends over two hours a day on social media.

Social media offers a valuable channel for businesses to connect with their prospects and current customers. A whopping 63.9% of the world’s population spends time on social media. Yet, social has ...

Social media platforms profit mainly from ads, influencing global ad spend. A sizable user base enables precise ad targeting, boosting ad effectiveness. Investing in platforms with a network effect ...

The world of social media shopping has witnessed a staggering 40% surge, as reported by Hubspot’s Global Social Trends Report 2024. This underscores the importance of mastering the art of product ...

Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. To build a powerful, influential personal brand, you need to be ...