Direct Group, a direct marketing services firm, has acquired Enterprise Marketing Solutions. Inc., a database marketing company, for an undisclosed sum. The Enterprise staff and facility will remain ...

Direct marketing evolved as a technique to reach pre-qualified customers at a reasonable cost—over against mass marketing in which, for every qualified customer, several hundred totally disinterested ...

The Arthritis Foundation has selected Merkle Direct Marketing, Inc. to provide direct marketing services. As part of a three-year agreement, the Lanham, ...